The “Swanson’s Price”

The “Swanson’s Price”


We commonly talk about our “price match guarantee” but we seldom talk about “The Swanson’s Price.”

When you step into our showroom, it’s not uncommon to find vacuum cleaners with better prices than the online stores. These are prices that are too low for print or online publication. These are what we call “The Swanson’s Price.”

Somewhere over the last 10-15 years, Amazon and other online retailers have come to be viewed as the gold standard. Customers always request the “Amazon price” or to have it delivered as quickly as “Prime shipping.”

But as Brent points on in this story, Amazon is not always the standard. In fact, local customers will come to discover that Swanson’s has a distinct advantage over the online retailers.

Take the story about this SEBO Automatic X4 as an example. Over the telephone, a customer confirmed that we had the vacuum he was looking for in-stock and confirmed that we would “match Amazon’s price.” Upon arrival to the showroom, his jaw dropped to discover “The Swanson’s Price” was $70 below that of Amazon! After a little fun and joking about matching Amazon’s price, the customer proudly took home his SEBO vacuum at “The Swanson’s Price.”

What’s more, Amazon could not ship the SEBO X4 for 5-7 business days. This customer, from phone call, to showroom, to transaction, had his SEBO vacuum from Swanson’s in about 90 minutes time.

Let this be a lesson to not settle for what you find online. But dig a little deeper locally, and you might be surprised how much time and money you can save.

How Swanson’s Massive Warehouse Overcomes The Supply Chain Crisis

How Swanson’s Massive Warehouse Overcomes The Supply Chain Crisis

At a time when the supply chain crisis is headline news, shopping becomes an increasing challenge by the day. Because everyone feels the pinch of bare shelves and limited availability, we thought it was important to give our customers an idea of how Swanson’s Discount Vacuum overcomes these challenges to supply our store at 7507 N Second Street in Machesney Park, Illinois.

Our Massive Warehouse

Our warehouse measures about a half a city block in length. As freight comes in, products are organized, inputted into our system, and then we distribute every morning, six days a week to our store on North Second Street. Anything the store might need is readily available in our warehouse. We easily have over 20,000 parts and vacuums in-stock at all times.

How We Keep Products In-Stock

In today’s world, things are constantly on back order. Shoppers increasingly have a hard time buying a new car or ordering appliances for the house. These types of things are all back ordered – sometimes six months or longer. 

We’ve seen this supply chain disruption starting in December of 2020. Because of that, we have heavily pre-ordered. That means the inventory in our warehouse is really inventory that will carry us through the next three months. So the orders that we place this week and next week are really for inventory that we’re going to need in four or five months from now. 

Online Shoppers Increasingly Turn to Swanson’s

While Swanson’s Discount Vacuum is fortunate to have a vast selection of inventory in stock, that is not true everywhere. Frequently, we hear from customers who have tried to buy vacuums and supplies from other online retailers. In many cases, they discover the item they are looking for is not shippable, even through Amazon, for five to seven business days. Whereas if you walk in our store and we don’t have what you’re looking for on our showroom floor or shelf, chances are we will have it in-store by 10:00 am the next morning. 

At Swanson’s Discount Vacuum we have very few things on backorder. If we don’t have what you’re looking for in the store, it’s likely in the warehouse, so we’re not experiencing the same back orders that a lot of customers are experiencing at other stores and websites. We have warehoused for many years but we have certainly adjusted our buying out even further now, so we have things in stock that you just can’t find anywhere else.

Everything You Need in a Central Vacuum System

Everything You Need in a Central Vacuum System

Central vacuum service and sales have been a central part of Swanson’s Discount Vacuum for almost 40 years. The experienced staff at Swanson’s can service basically every component on any central vacuum system. Regardless of the brand of central vacuum, we can either provide in-home service or you can bring it to us to repair in-store.

Central Vacuum Systems & Parts In-Stock

We readily stock every part and piece you will need for your central vacuum system such as pipe, tubing, and all the different types of fittings. We stock accessories including upholstery tools, crevice tools, hose socks (a cover which goes over the hose) and more. Attachments including individual hard floor tools, carpet tools, and rotary tools for doing your stairs and furniture are all available at Swanson’s. Another product we carry that is quickly growing in popularity are central vacuums with high capacity disposable bags – more on those later!

Central Vacuum Brands

With regards to brand, Swanson’s Discount Vacuum has been the sole Beam central vacuum dealer in the greater Rockford area for about 12 years. Swanson’s stocks four different models of Beam central vacuums, ranging from from small, clear up to gigantic. On display in our showroom is the latest edition Beam unit rated for about 7,500 square feet. We have a variety of tool kits to accompany your central vacuum system, regularly carrying four to five different types of tool kits ranging anywhere from about $200 up to about $700 in cost. We even carry speciality kits just for your garage as well as kits just for your hard floors that are under $200.

Made in America

The other brand of central vacuum that we carry at Swanson’s is the HP Element. HP is a company that is based in Canton, Ohio and their Element central vacuums are proudly assembled in the U.S.A. in Canton, Ohio. They are also one of the oldest central vacuum manufacturers, having started in the 1950s. At Swanson’s, we give you your choice as we have three versions of their machines in stock, from a mid-size unit clear up to a big unit.

Central Vacuum Dust Bags

One of the unique things with HP is they make the DB series, which is the dust bag series. Instead of your dirt going into a bucket that you’re later exposed to when the bucket comes off, with the DB series, the dirt is actually going into a giant HEPA bag system. The HEPA bag also has a pull tab, allowing you to seal closed the bag so that you’re not exposed to the dirt. When the bag is full, you just throw it away and replace it. You can fill these bags virtually full. For the average person, they will probably go through between two to three of these dust bags each year.

In a side-by-side comparison between the HP Element and the Beam, you can see how much larger the dirt bucket is for the HP versus a standard Beam dirt bucket. It’s about twice the size and when you consider that a bag is compacting, you make even better use of your capacity.

Central Vacuum Installation

We can intermingle anything from doing replacement units if your unit is just worn out to new construction and retrofitting into existing homes. Estimates are always free. If you know your square footage and the type of flooring you have, you can come by the store and talk about some equipment and actually give you a real firm price on what it would actually cost to install in an existing home or a new construction house.

Where We Service & Install Central Vacuums

That’s just a side of our business that a lot of people did not realize that we actually do. For us, we service all central vacuums and all portable vacuums and we’re doing it from everywhere from the Janesville and Madison, Wisconsin area, clear down to the Sterling and Rock Falls, Illinois area.

Swanson’s Discount Vacuum is open Monday-Saturday, 9:00 AM – 5:00 PM CT at 7507 N Second Street, Machesney Park, IL 61115. Or to schedule a house appointment, call us at 815-282-2882.

75 Fun Facts About Swanson’s Discount Vacuum

75 Fun Facts About Swanson’s Discount Vacuum

As 2020 draws to a close, so does Swanson’s Discount Vacuum’s 75th year in business. To commemorate this milestone, we’ve compiled a list of 75 fun facts, snippets, and pieces of information about Swanson’s.

  • 1. Next day service on most vacuum cleaner repairs.
  • 2. Our in-store price match guarantee. We will match anyone – local, big box stores, online – even Amazon.
  • 3. Our legendary “Wall of Bags.” That’s a lot of bags.
  • 4. Miele’s HomeCare line of in-store only exclusive vacuums – you won’t find these anywhere online!
  • 5. We have a wide variety of flooring to test vacuum cleaners on to simulate your flooring type.
  • 6. Tackling a big job? Rent a Bissell carpet shampooer for 24 hours for only $29.95
  • 7. We launched our new in early 2020 to better serve and inform our loyal customers.
  • 8. We have a MASSIVE warehouse with over 20,000 parts in stock.
  • 9. We are the experts in sales and service. You won’t find this kind of service in the big box stores or online.
  • 10. Our showroom has two Austin Air Systems air purifiers running during business hours.
  • 11. We stock SEBO commercial vacuums with Hospital Grade S Class Filtration.
  • 12. If design is important, we carry stylish cordless stick vacuums by Dyson, Miele & Simplicity
  • 13.Move into a house with a central vac system? We sell, service and install Central Vac systems.
  • 14.We are conveniently located on North 2nd Street in Machesney Park. We’re as close to Hwy 173 as we are downtown Rockford.
  • 15. Our newly expanded showroom opened in October 2020 and nearly doubled the size of our showroom!
  • 16. Familiar faces working the store, some with over 35 years of person service
  • 17. We sell and service the wildly popular and lightweight Oreck vacuum cleaners.
  • 18. We always have daily deals, specials, and closeouts going on – stop in often to find the best deals!
  • 19. Zoie, our Australian Blue Heeler, is the friendliest store greeter you will find… if she’s not sleeping under the counter.
  • 20. Doing some commercial cleaning? We have commercial grade equipment from CleanMax, SEBO, and Sanitaire.
  • 21. Want to try out a commercial vacuum? No problem! We have commercial grade carpet (the same carpet used in the newly established Embassy Suites in downtown Rockford) to test the equipment on.
  • 22. Want a streak free shine on your windows or stainless steel surfaces? We carry a full line of non-toxic, water only cleaning towels by e-Cloth.
  • 23. Need a more potent cleaner for messy stains? We sell highly specialized chemicals designed for specific stains. Red wine remover? We got it. Animal urine stains? We got it.
  • 24. We have every type of vacuum cleaner attachment you could imagine. For instance – we have six types of hard floor attachments alone!
  • 25. We’re giving away our “Weekly Clean Routine.” It is a free downloadable planner for a cleaner home.
  • 26. Is your old vacuum beyond repair? We proudly offer free vacuum cleaner recycling.
  • 27. Like most businesses in 2020, we started selling face masks. But we only sell the highest quality. That’s right – KN95 grade face masks.
  • 28. If you have hard floors, you need to try the Bissell CrossWave. This was perhaps our best selling vacuum/cleaner of 2020! It doesn’t just vacuum your floors but it also washes your floors at the same time.
  • 29. Shopping small and shopping local has never been more meaningful in our 75 years than in 2020. We are so proud to be a small, locally owned business competing with the retail giants.
  • 30. We teach our customers about their vacuum cleaners. We show them how to break them down, clean, repair, and maintain.
  • 31. Sometime we take our demonstrations to the extreme. Did you see the video of Greg standing with his full body weight on a SEBO Automatic X4?
  • 32. So many years later, customers still talk about our old TV commercials. Enjoy this Halloween themed Swanson’s Discount Vacuum commercial from 1997.
  • 33. Quality Products. We pride ourselves on carrying the highest quality products. Take our vast selection of Miele vacuum cleaners for example. Engineered and manufactured in Germany, Miele is a symbol of state-of-the-art quality. They are designed to work better and last longer.
  • 34. In 2020, we investigated the types of vacuum cleaners used in The White House. Fun fact, we sell all of them!
  • 35. Going “back-to-school” this fall took on new meaning. The custodial staffs have become the VIP in a clean and sanitary school and we’re happy to sell and service the equipment used in many area schools.
  • 36. We ship! If you can’t make it into our store, we ship bags, filters, and complete vacuum cleaners nationwide!
  • 37. We sell a variety of vacuum cleaners Made in the U.S.A. From central vacs to Riccar, you can support American manufacturing jobs when shopping at Swanson’s Discount Vacuum.
  • 38. The Rockford area experienced its share of lengthy power outages in 2020. While you might be left in the dark, cordless vacuums help you stay productive when the power goes out. Check out the new Miele Tri-Flex vacuum cleaners for extra power, function, and battery life.
  • 39. Swanson’s has been in business longer than space exploration has existed. But we took a closer look in 2020 at the “out of this world technology” of space travel that has found its way into vacuum cleaners.
  • 40. We’re suckers for vintage vacuum cleaners. We even have a super cool vintage Electrolux on display in our showroom.
  • 41. Dirt attaches itself to the smallest nooks and crannies. Thats why we sell the attachments you need to eliminate that hidden dust under your refrigerator, on your ceiling fans, and elsewhere.
  • 42. We recycled 384 pounds of vacuum cleaners and cords in 2020 alone!
  • 43. Have hard to reach areas that need dusting? We have telescopic sheep’s wool wands that reach over 30’ high to clean ceiling fans, light fixtures, and more.
  • 44. We have the best customers. Plain and simple.
  • 45. Never break another belt. That’s what you get with Hall sensor technology on Riccar vacuums that automatically detects when you suck up a towel, rug, or shoelace, and disables the brush roll.
  • 46. Take your shampooer rental to the next level with an optional handheld wand for the Bissell Big Green commercial shampooer.
  • 47. If you rent a Bissell Big Green commercial shampooer and decided you want to own one, we will apply the cost your rental toward the purchase of your own shampooer!
  • 48. We deep thinkers. Consider this. When you clean your vacuum cleaner, you yourself become a vacuum cleaner.
  • 49. Our community means everything to us. We always look forward to “getting out” and seeing new faces at the Rockford Home Show every year.
  • 50. Little gestures go a long way. When you buy a vacuum cleaner from us, we kindly carry it to your car!
  • 51. Not comfortable leaving your car in 2020? Give us a phone call and we will bring your order to your car with curb service.
  • 52. We offer free estimates on vacuum cleaner repairs. You are in the drivers seat at all times when it comes to repairing or not repairing your vacuum cleaner.
  • 53. Vacuum cleaners are for more than just cleaning your floors. That’s why we sell a variety of handheld vacuums that are ideal for cars, counters, and more.
  • 54. Are you aware of Simplicity brand vacuum cleaners? They are stylish, high quality, and won’t break the bank. As you might guess, we proudly sell Simplicity!
  • 55. We are in no hurry. We realize that the vacuum cleaner you buy might last you the next 10-20 years. We take our time helping you through the decision making process to find the right vacuum that will last for the next decade and beyond.
  • 56. Not all replacement parts are made the same. Find a part, bag, or filter online at a “too good to be true” price? There’s a likelihood that the part is incorrect. Using misfitting parts can do more harm to your vacuum. We use the best parts, leaving no mystery whether it will work.
  • 57. Although infrequent, it’s not unheard of for us to drop off your vacuum to your door!
  • 58. We are a second generation family owned business. While our family didn’t start Swanson’s, we have been stewards of this great business for two generations now.
  • 59. No other store in the area has a wider selection of vacuum cleaners. Some stores might have an aisle or two of vacuum cleaners. We are an entire store!
  • 60. Shopping for your next vacuum at the big box stores? Good luck getting expert support.
  • 61. We carry the same brands (Dyson, Shark, Bissell, etc…) at the same (or better) prices as the big box stores.
  • 62. We also carry the most high end brands (Miele, Riccar, SEBO, etc…) on the market that you won’t find anywhere else locally.
  • 63. We have a sense of humor. See for yourself on our Facebook page @SwansonsVacuum.
  • 64. Remember when you would go into a store and see a familiar face? That’s what you get at Swanson’s. The same familiar and friendly faces have been serving our customers for years.
  • 65. Every customer’s cleaning needs are as unique as they are. From animals to kids, empty nesters to newlyweds, and everyone in between. We get to know our customers on a personal level to identify the right vacuum for their lifestyle.
  • 66. Education is important. The more informed the customer, the higher their satisfaction with their purchase. That’s why we go the extra mile to teach our customers about the vacuum cleaners and how they work.
  • 67. Take a glance at our customer reviews. Whether on Facebook or Google, our customers are frequently raving about Swanson’s Discount Vacuum. Don’t take our word for it – read their words!
  • 68. The average home has between 3-4 vacuum cleaners. Whether you’re looking for a vacuum cleaner to “check all of the boxes” or you need a specific vacuum for a specific use, we are sure to have what you need.
  • 69. No waiting around for parts. There’s never an ideal time for your vacuum to break down. Because we have over 20,000 parts in-stock, we can have your vacuum up and running quicker than anyone. We don’t wait for parts to arrive so you don’t wait for your repairs to be finished.
  • 70. We genuinely care about the work we do. A vacuum cleaner can be a big purchase that lasts 10-15 years. It’s our responsibility to help our customers over the long term.
  • 71. You can find us (almost) everywhere online. Facebook, YouTube, Instagram, Pinterest and more. We also have an informative newsletter where we share informative videos demonstrating the products we sell.
  • 72. Swanson’s is a Rockford staple. From the late stages of World War II, the first Super Bowl, the moon landing, the fall of the Berlin Wall and the advent of smartphones, we have been around for all of these milestone moments in history. All the while, generations of families in the Rockford area have turned to Swanson’s for their home care needs.
  • 73. Convenience. Yes, it’s easy to click “buy” on an internet vacuum and wait a few days for shipping. (Yes, we also sell online too). But there’s no greater convenience than picking your new purchase up at the store and stocking up necessary supplies.
  • 74. On a budget? We don’t have the word “Discount” in our name for no reason. We have great deals and specials on a daily basis.
  • 75. We’ve been here for 75-years and we still approach everyday like we’re just getting started!

Tour The Newly Expanded Showroom at Swanson’s Discount Vacuum

Tour The Newly Expanded Showroom at Swanson’s Discount Vacuum

Depending on when you last visited Swanson’s Discount Vacuum in Machesney Park, Illinois, you might be surprised to see our newly expanded showroom is now open. Watch the video below for a virtual tour with Brent Rutherford.

With this expansion we have nearly doubled the size of our showroom. Customers now enjoy a larger space with an even wider variety of real world flooring types to try-out a variety of vacuum cleaners to find the right vacuum for their specific needs.

No other store in the Rockford area stocks, sells and services as many vacuum cleaners as Swanson’s Discount Vacuum. We proudly sell vacuum cleaners, parts, and accessories for Beam, Bissell, CleanMax, Dyson, Electrolux, Eureka, Hoover, Miele, Oreck, Riccar, Sanitaire, SEBO, and Simplicity. We have over 20,000 parts in stock. These parts include the bags, filters, and belts that you need to keep your vacuum running.

More Than Just Vacuum Cleaners at Swanson’s Discount Vacuum

A true whole home cleaning source, we sell products that clean not only every surface in your home but also the air that you breathe!

Air Purifiers

If allergies are a problem, Swanson’s stocks the highly sought after Austin Air Systems air purifiers.

Streak Free Surface Cleaning

From glass to stainless steel, we carry a full selection of non-toxic e-Cloth towels for a streak free shine. These towels are specially designed for optimal cleaning with only the use of water and no harsh chemicals!

Chemical Cleaning

But if chemicals are something you need to truly disinfect a surface, we have that as well. We also sell chemicals for specialty stain removal ranging from red wine to animal urine.

Shampooer Rentals

When tackling a big carpet or upholstery cleaning job, consider renting a Bissell Big Green Machine carpet shampooer. Shampooer rentals come pre-cleaned and ready-to-go with a complimentary 1 quart bottle of shampoo. A shampooer only costs $29.95 for a 24-hour rental period.

Swanson's Discount Vacuum

Visit Swanson’s Discount Vacuum

Swanson’s Discount Vacuum is located at 7507 N Second Street, Machesney Park, IL 61115. We are open Monday-Saturday from 9:00 am – 5:00 pm. Our phone number is 815-282-2882.

Special Holiday Prices on Simplicity, Miele and Riccar Vacuum Cleaners

Special Holiday Prices on Simplicity, Miele and Riccar Vacuum Cleaners

Swanson’s Discount Vacuum has special holiday prices with closeout discounts on a variety of vacuum cleaners.  Be sure to check in-store on a daily basis, because inventory is constantly moving in and moving out.

Pixie Bagless Vacuum, $49

The first holiday special is the Pixie by Simplicity. The Pixie is a corded electric broom that can be used for both light carpet cleaning and hard floor cleaning. It’s a bagless unit so you’re going to take the filtered cup off to easily dump the cup. The Pixie is normally $99 but we have them on closeout pricing for just $50 while supplies last.

Miele Robot, $299

Our next special is the Miele Robot. This is the last Miele Robot that we have in-stock. A simple search online and you will find the Miele Robot selling on places like Amazon for $599. But at Swanson’s, we have the closeout price of just $299. 

Riccar R60 Bagless Broom Vacuum, $99

And finally, the Riccar R60 Bagless Broom Vacuum is on sale. The Ricar broom vacuum is designed for hard floors. After a quick inspection, you will notice there is no rotary brush. This is what we call an electric broom. Years ago these, were very popular and for good reason. With its super long 30 foot cord, you can quickly clean an entire room with hard flooring in no time. This vacuum normally sells for $179.99 but we probably have two dozen of these in stock for only $99.

For these special holiday prices and more, be sure to check in with us daily for the best deals that you won’t find on our website but in-store only. Swanson’s Discount Vacuum is located at 7507 North 2nd Street in Machesney Park, Illinois. We’re open Monday through Saturday from 9am to 5pm. Our phone number is 815-282-2882.